The typical SWOT process requires input from senior managers. The distillation of the input should result in key points that the management team will: ignore, leverage, invest, divest, mitigate, defend or improve.
One way to leverage the SWOT process is to have knowledgeable objective outsiders provide input for the SWOT analysis. The outsiders are typically not: held back by current paradigms, influenced by internal politics, advocates of a particular agenda. Companies have brought insiders in for focus groups and other type of information gathering processes. Expand the use of outsiders to enrich the strategic planning process.
©2013 Thorsten Consulting Group, Inc. - Jim Lindell
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