Jim Lindell's TEC CEO Insights

Sunday, May 5, 2013

Objective Outsiders - SWOT Process

Objective outsiders - Strategic planning
Organizations will use SWOT analysis in Strategic Planning efforts.  SWOT represents:


  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

    The typical SWOT process requires input from senior managers.  The distillation of the input should result in key points that the management team will:  ignore, leverage, invest, divest, mitigate, defend or improve.

    One way to leverage the SWOT process is to have knowledgeable objective outsiders provide input for the SWOT analysis.  The outsiders are typically not: held back by current paradigms, influenced by internal politics, advocates of a particular agenda.  Companies have brought insiders in for focus groups and other type of information gathering processes.  Expand the use of outsiders to enrich the strategic planning process.

    ©2013 Thorsten Consulting Group, Inc. - Jim Lindell
    #strategicplanning #outsiders #strengths #weaknesses #opportunities #threats </ p>
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