The way that we interact with one another continues to evolve. We are also at the point that technology is so intertwined with our individual self that we have emotional problems when we are disconnected from the modern daily tools of cell phones, internet, e-mail, etc.

Consider the following from Intersperience's recent press release:

Intersperience research highlights people’s emotional dependency on technology

• 53% of Brits feel ‘upset’ when deprived of internet connection
• 40% of people surveyed feel ‘lonely’ when not able to go online
• Challenge of 24 hours without digital devices described as ‘nightmare’

London, UK, July 22 - A new study into the impact of online and digital technology on people’s lives in the UK found that more than half of the people surveyed felt ‘upset’ at the prospect of being deprived of an internet connection even for a short time.
The extent of people’s ‘digital dependency’ in their everyday lives was revealed by international consumer research specialist Intersperience in a new project entitled ‘Digital Selves.’The project, which surveyed a nationally representative sample of more than 1,000 individuals from age 18 to over 65s, questioned people about their 'digital lives' including their attitudes and use of the internet, smartphones and other connected devices.

The project also involved qualitative research, including challenging participants to get through one full day without using technology. Giving up technology was considered by some to be as hard as quitting smoking or drinking, while one survey participant described it as “like having my hand chopped off” and another called it “My biggest nightmare.”

A significant number of people ‘cheated’ by switching on the television or radio as they did not regard them as ‘technology.’ Others agreed to the challenge but turned their mobile phones to silent, regarding being completely disconnected even for one day as “inconceivable.”

Many participants found it extremely hard to resist the temptation to go online, especially those for whom online communication represents a large part of their social interaction. A total of 40% of people felt ‘lonely’ when not engaging in activities such as social networking, emails, texting or watching their favourite television channels.

Younger people, who tend to be heavier users of social media and text messaging, found giving up technology the most difficult while older people (over-40s) generally coped more easily when cut off from digital connections. Only a minority of those surveyed reacted positively to the prospect of being without an internet connection, with 23% saying they would feel “free.” (end of press release)

The problem for our businesses is that trying to control access during the work day will continue to get harder and harder. Workers may even be less productive if they believe that lack of connection via technology is hurting them in some way. There must also be recognition on the part of managers that workers may seek out less face to face contact with customers and co-workers.

© 2011 Jim Lindell, Thorsten Consulting Group, Inc.
TEC Chairman - Wisconsin